Why did I love this book?
Am starting with a tiny cheat as this book isn’t just about women – although it is about the beauty industry which is usually associated with women. What this book is -however – is an exploration about the history of beauty, consumption and gender in Victorian and Edwardian London. It is packed with stories of women beauty salon owners like Sarah “Madame” Rachel Leverson, Helen Rubinstein and Anna Ruppert. I’ve been working on a book that features Anna Rupert and Clark’s book has been an invaluable resource and a great in depth study on the subject.
1 author picked The Business of Beauty as one of their favorite books, and they share why you should read it.
The Business of Beauty is a unique exploration of the history of beauty, consumption, and business in Victorian and Edwardian London. Illuminating national and cultural contingencies specific to London as a global metropolis, it makes an important intervention by challenging the view of those who-like their historical contemporaries-perceive the 19th and early 20th centuries as devoid of beauty praxis, let alone a commercial beauty culture.
Contrary to this perception, The Business of Beauty reveals that Victorian and Edwardian women and men developed a number of tacit strategies to transform their looks including the purchase of new goods and services from…